who is montego estate
BOB - “Buyers Own Brand”
If you have the distribution network, shouldn’t you be building
equity in your own Brands?
Montego Estate is also very accomplished and successful in the
implementation, production and delivery of Buyers Own Brand both
domestically and internationally. We have built strong and secure
relationships forming a team of designers, world-class print house,
our own in house labelling plant, bottling facility and logistics
companies.
Our retail clients who have recognised the need for
change and have ventured into BOB’s, have increased margins
significantly while maintaining price point but mostly discounted
retail price points. With the retailer being the owner of the Brand,
price positioning, retail floor space positioning and marketing
remains in complete control of you, the Brand owner.
Other added benefits are presenting the wine to rating magazines
such as Winestate and other wine judgment shows. Sound ratings will
provide further recognition value to the Brand.
Trade marking the Brand is also advised which will protect, add value and also ensure infinite longevity.
Examples of ‘Buyers own Brands’ - ‘Screaming Crow’ 1999 Cabernet Sauvignon, ‘One Tree Hill’ 2001 Shiraz, Chrysalis Brut NV and 2002 Cabernet Sauvignon.
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|
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| 2001 Shiraz |
Screaming Crow | Chrysalis
Brut NV |
2002 Cabernet Sauvignon |
